The role of a designer is shifting. A product today is rarely just physical and consumers expectations are higher than ever. The challenge for designers is to design and deliver meaningful experiences, both online and offline.
An example that always comes up on conversations about experience design is Apple. Seen as being at the forefront of experience design, the company's brand and approach to customer experiences defines what products it develops and how they work through to the minuitest detail of even purely digital apps.
You will explore experience design and related fields such as service design and interaction design, understanding human behaviour, rigorous research, digital technologies and prototyping, project management, business acumen and how to build and lead an effective team.
Once can find roles across human-centred design such as Experience Designer, Information Architect, Interaction Designer and Service Designer. Within these roles, graduates will be able to design and develop high quality experiences, products and services. You will be able to work across disciplinary, cultural, and geographical boundaries to design innovative solutions to meet user and business needs.