Fashion Communication Design is emerging as a growth area in the new world order, and forms the complimentary and a very exciting segment of the fashion industry. With globalization and the retail boom the Indian markets are flooded with scores of domes-tic and international brands, companies and designer labels. Today, the success of a brand is marked and understood largely through its uniqueness in identity.
With a multitude of pret and luxury brands mushrooming, it has become essential for each one of them to develop a unique brand identity for maximum impact and visibility, in the domain of Fashion and Lifestyle Industry. This is made possible by fashion communication professionals, who excel in extending the design strategy beyond the domain of the product, to include all aspects of communication design. Thus, 'Fashion Communication' forms the core of the whole business of Fashion.
Fashion Communications covers a diversity of opportunities in marketing, advertising, public relations, and journalism and has long been considered one of the industry's untapped career resources. Students in this area study illustration, packaging, computer graphics, photography, and fashion event planning and production. May it be a niche of visual merchandising, styling, graphic design, display and exhibit design or creative writing Fashion Communication enables a greenhorn to develop his skills by installing his identity in any of such areas to emphasize the assets of the fashion industry.