COMMUNICATION DESIGN

Graphic Design

Graphic design is the process of visual communication and problem-solving through the use of typography, photography and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term "graphic design" is used synonymously. Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. They use typography, visual arts, and page layout techniques to create visual compositions. Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), advertising, web design, communication design, product packaging and signage.

There has been a dramatic change in the way a graphic designer works. The rapid changes in the way communication is happening in recent context of techno-logical advancement has made through understanding of graphic design much more important than ever before. Quality and creative solutions contextual to the user's needs are still a basic human input. 26 The fundamental importance of creating 28 a visual vocabulary through drawing, the development of aesthetic judgment. values of form, proportion, image and word have become an integral part of learning graphic design.

Graphic design is important to marketing and selling products, and is a critical component of brochures and logos. Therefore, graphic designers, also referred to as graphic artists or communication designers, often work closely with people in advertising and promotions, public relations, and marketing.