INDUSTRIAL DESIGN

Transportation & Automobile Design

Transportation & Automobile Design is the profession involved in the development of the appearance and to some extent the erg on ic oms. of motor vehicles or more specifically road vehicles. This most commonly refers to automobiles but also refers to motorcycles, trucks, buses, coaches, and vans.

The functional design and development of a modem motor vehicle is typically done by a large team from many different disciplines included within automotive engineering. Automotive design in this context is primarily concerned with developing the visual appearance or aesthetics of the vehicle, though it is also involved in the creation of the product concept. Automotive design is practiced by designers who usually have an art background and a degree in industrial design or transportation design.

With a learning curve that sets off with understanding automobiles (aesthetics (exterior/interior), human factors/ vehicle packaging, display & controls etc.) at product level, it escalates to tackle the broader aspects and complexities around personal/ public transportation at system and service levels. Students will be exposed to cutting edge design development/support facilities (computer lab equipped with latest hardware/software for concept ideations, presentation renderings, and 3D modeling. High Performance Visualization Lab for real-time 3D visualization of products. Rapid Product Development Lab equipped with Rapid Prototyping, Laser scanner and Laser cutting machines).